Methodology

UNICMI Study center

The analyses presented on the site are based on a rigorous scientific approach to the analysis of industry sectors and consumer markets.

Demand analysis and growth estimates for the sector are carried out using an econometric model built on the basis of the observation of multiple variables, over a sufficiently long time interval (starting from 1999).

All questionnaire analyses use professional software tools to support collection (e.g., Qualtrics). Budget databases are created based on data extracted from the AIDA database that is verified and reclassified in order to extrapolate economic and financial performance.

The methodological framework of the research, all preliminary results and final outputs are subjected to a formal verification process with a panel of opinion leaders/experts in the field.